GIN LA REPUBLICA
SOLUTION
In the development of the ads several contrasting elements were used, the illustrated images of the ingredients used for the making of the gin, alongside collage of animals that can be found in the Amazon and Altiplano, which are the two “flavored” gins.
A poster that explains in depth the campaign of the twin labels. A two sided label that displays the conventional label on one side and on the back displays different adjectives that describe people’s personalities when they drink Gin la Republica. The public has a chance to submit their own take on the label and have the opportunity to have theirs featured in the next batch that’s produced.
CONCEPT
A multimedia Ad campaign for a Bolivian brand “Gin La Republica”. Includes out of home, and digital advertisements. I also rebranded their website to match the established aesthetic by the ads. As a last deliverable the developed a twin label.
Deliverables
Print Ad
Twin Label
Instagram Profile and Ads
Website
Programs Used
Illustrator
Photoshop
Lightroom
Figma
website
Informing the public one post at a time on all there is to know about GIN LA REPUBLICA. The promotions happening, tips and tricks to getting the best tasting cocktails. Allowing people to tag us in their posts or upload a story tagging us and out new twin label.
